4Front specializes in 4x4, luxury and prestige car sales, with branches in the South East and sales nationwide leading to an annual turnover of more than £20 million.
In 25 years of trading, 4Front has sponsored events as diverse as Hickstead and the British Open and is now hitching its wagon to the newest team in the British GT Championship – the country’s premier series for production-based racing cars.
The British GT Championship grid boasts a mouth-watering array of fabulous machinery - the kind of Bank Holiday traffic that no-one minds watching whistling past at high speed, whatever the weather!
Racing among other road-going supercars and being linked to the fabulous Aston Martin Vantage V8 fits perfectly with 4Front’s profile – the group having earned an enviable reputation for quality and service throughout a quarter of a century in the business.
The link to the team is Kent-based Jack Mitchell, who has received backing from 4Front previously in his career and who now lines up with teammate Matty Graham on the driving strength in the Generation AMR Macmillan Racing Aston Martin, in the GT4 class of the British GT Championship.
Jack and Matty have endured a trying start to their 2016 British GT campaign - but are hoping that the races at Oulton Park will finally allow them to challenge for a podium finish.
Both of the first two races were run over a 2-hour format but the Oulton Park weekend will be different - a pair of one-hour races on Bank Holiday Monday.
The different dynamic throws up new challenges for both drivers but it’s perhaps closer to the sprint-style races that have formed their careers so far.
“Coming from a single-seater background, the shorter races this weekend will be a little more familiar,” reckons Matty Graham. “The longer format races mean you have a lot more time at the wheel - so you can plan your move and wait for the right opportunity. At Oulton, you’ll have to be on it right from the moment the lights change.
“That should be good for us, as we’ve been fast right from the start, previously.”
“Oulton Park is a little like Brands Hatch,” adds Jack Mitchell, “an old-style circuit. And like Brands, it’s fast and pretty unforgiving. There’s not a lot of run-off area, which means mistakes are punished.
“Oulton Park is one of my favourite tracks. I’ve raced there for the past three years and I know things can get pretty tight, so pit-stops will be critical - you can win or lose a race in the pits.”
“It feels like forever since we’ve been in the car,” laughs Matty. “I just can’t wait to get back out there.”